Recently sent emails subjects

  • 3 Reasons to never avoid the Apple Tax (The 3rd one changed my ASO strategy)
  • Keywords for your App Store to improve organic downloads
  • Weekly or monthly subscriptions, what works best?
  • Do App Store Search Ad work?
  • This error destroyed my paywall conversions
  • 10 rules to create scroll stopping App Store screenshots
  • 7 simple guidelines to avoid most Apple rejections
  • Using this trigger word will make users uninstall your app

About me

I'm Teodora, with over 7 years in the mobile app business.

I learned about app growth while working at companies with massive user counts and bogus ad budgets, some of them being Monopoly Go (the 1st top-grossing mobile game on the App Store) and Scrabble.
My store concept is still being used in both games and is being implemented in new ones.

Later, I jumped to the 2nd biggest telecommunications company in Switzerland. As a design lead, I managed to improve their app revenue, focusing on avoiding their painful churn and fixing their drastically low reviews (stars went from 1.4 to 4.2 in a few months after the changes).

Now, I run an agency specialized in improving App Store presence and apps with videos, icons, paywalls, screenshots, you name it.

For over 200 days (yes, no skipping days), I’ve posted daily content on X about how to improve your app game and run a newsletter where I teach you how to boost your app with tips on conversion, monetization, and more.

Teodora